IBD Elite: 2024's 15 Largest Independent Broker-Dealers

IBD Elite 2024 Top 15 IBDs by Annual Revenue

Resource: financial-planning.com

The 15 largest independent brokerages are shown in the slideshow below according to their yearly income, which the firms gave to Financial Planning for the 2024 IBD Elite research. Following mega-deals by two of the channel’s titans, Osaic and Cetera Financial Group, which absorbed several of last year’s placeholders, three newcomers to the list—Park Avenue Securities, Principal Securities, and Lincoln Investment Planning—moved into the Nos. 15–13 spaces. 

Another company that made this year’s list, Atria, is currently being acquired by LPL Financial, the company that consistently ranks first.

Notes: The companies are ranked below by their 2023 revenue, as reported by the firms themselves. we rely on each firm to state their annual metrics accurately and rounds each figure. The industry term “producing registered representative” refers to each firm’s most accurate count of financial advisors using the firm as their brokerage or RIA. “Other revenue” means any other business besides sales commissions and advisory fees. Each metric is as of year-end 2023. “N/A” stands for “not available.”

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1. LPL Financial

2023 revenue: $10,052,848,000
Change from previous year: 17%
Number of producing registered representatives: N/A
Client account assets: $1.35 trillion
Year founded: 1989
Chief executive: Dan Arnold

2. Ameriprise

2023 revenue: $6,448,448,000
Change from previous year: 4%
Number of producing registered representatives: 8,139
Client account assets: N/A
Year founded: 1894
Chief executive: Jim Cracchiolo

3. Osaic

2023 revenue: $4,425,161,000
Change from previous year: 5%
Number of producing registered representatives: 10,085
Client account assets: $601.73 billion
Year founded: 2016
Chief executive: Jamie Price

4. Cetera and Avantax

2023 revenue: $3,949,823,000
Change from previous year: 18%
Number of producing registered representatives: 11,833 
Client account assets: $489.72 billion
Year founded: 2010
Chief executive: Adam Antoniades
*After acquiring previous No. 14 firm Avantax last year in a deal that took it private and valued the tax-focused wealth management company at $1.2 billion, Cetera Financial Group listed it and its subsidiary together in the firm’s entry for the 2024 IBD Elite.

5. Raymond James Financial Services

2023 revenue: $3,915,874,000
Change from previous year: 9%
Number of producing registered representatives: 4,573
Client account assets: $460.11 billion
Year founded: 1974
Chief executive: Scott Curtis

6. Northwestern Mutual

2023 revenue: $2,501,262,000
Change from previous year: 14%
Number of producing registered representatives: 5,671
Client account assets: $313.54 billion
Year founded: 1966
Chief executive: Sarah Schneider

7. Commonwealth Financial Network

2023 revenue: $2,286,268,000
Change from previous year: 10%
Number of producing registered representatives: 2,193
Client account assets: $296.31 billion
Year founded: 1979
Chief executive: Wayne Bloom

8. MassMutual’s MML Investors Services

2023 revenue: $1,725,400,000
Change from previous year: 10%
Number of producing registered representatives: 5,554 
Client account assets: $239.8 billion
Year founded: 1981
Chief executive: John Vaccaro

9. Cambridge Investment Research

2023 revenue: $1,587,566,000
Change from previous year: 8%
Number of producing registered representatives: 3,719
Client account assets: $162.42 billion
Year founded: 1981
Chief executive: Amy Webber

10. Equitable Advisors

2023 revenue: $1,551,000,000
Change from previous year: 7%
Number of producing registered representatives: 4,406
Client account assets: $221 billion
Year founded: 1999
Chief executive: David Karr

11. Atria Wealth Solutions

2023 revenue: $766,300,000
Change from previous year: 4%
Number of producing registered representatives: 2,368
Client account assets: $115.44 billion
Year founded: 2017
Chief executive: Doug Ketterer
*No. 1 firm LPL Financial has secured an agreement to acquire Atria Wealth Solutions in the second half of the year. Figures for Atria Wealth Solutions are derived from its participation in other public annual surveys tracking the independent brokerage channel.

12. Kestra Financial

2023 revenue: $719,622,000
Change from previous year: 5%
Number of producing registered representatives: 1,290
Client account assets: $116.55 billion
Year founded: 1997
Chief executive: Stephen Langlois

13. Lincoln Investment Planning

2023 revenue: $397,137,000
Change from previous year: (-0.3%)
Number of producing registered representatives: 974
Client account assets: $47.37 billion
Year founded: 1968
Chief executive: Ed Forst

14. Principal Securities

2023 revenue: $375,849,000
Change from previous year: 3%
Number of producing registered representatives: 1,298
Client account assets: $72.71 billion
Year founded: 1968
Chief executive: Michael Murray

15. Guardian Life Insurance’s Park Avenue Securities

2023 revenue: $337,478,000
Change from previous year: 6%
Number of producing registered representatives: 2,347
Client account assets: $48.11 billion
Year founded: 1999
Chief executive: Marianne Caswell

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